• WIND Mobile Launches Pay Your Way Service

  • July 21, 2011

WIND Mobile introduces a prepaid service that offers consumers total spending control

Toronto, ON – July 21, 2011 – WIND Mobile has made wireless accessible to more Canadians by offering unbeatable value, eliminating mysterious charges like the system access fee and offering the freedom of no-term contracts. By launching Pay Your Way, WIND is bringing wireless to even more people by allowing them to pay for only what they use, offering them total control over their wireless spend.

Pay Your Way has one of the lowest calling rates in the market at only $0.25 per minute flat-rate across Canada to anywhere in Canada or the US. It offers the traditional prepaid benefit of no-term contract commitments, but adds some unique features to the prepaid experience like free incoming text, free Facebook, free call control features including Caller ID and Missed Call Alerts, and free CBC News and Weather updates on WINDworld mobile portal.

WIND’s Pay Your Way customers can extend their service life and reactivate or rollover unused credit up to 365 days with a single top-up. Subscribers also benefit from the flexibility to change to a monthly plan as their needs change and pick from a large menu of unlimited monthly add-ons starting from $5 per month.

“Pay Your Way provides Canadians with affordable service that responds to their individual needs.” said Scott Campbell, Chief Marketing Officer of WIND Mobile.

Since launching more than a year ago, WIND Mobile has now secured more than 300,000 subscribers and isn’t showing signs of slowing down. I WIND has further proved its impact on the wireless market when it was voted ‘Best Monthly Plan’ in a poll published by the online technology blog, Mobile Syrup.

About WIND Mobile and Globalive Holdings
WIND Mobile provides voice, text and data services to Canadians on a next-generation wireless network and is committed to offering a level of wireless service presently not available in Canada. WIND is built on actual conversations that are happening with Canadians who are passionate about wireless and creating a better mobile offering nationally. For more information about WIND Mobile, please visit www.WINDmobile.ca.

Globalive Holdings is a leading provider of telecommunications solutions in Canada and internationally to the consumer, business and hospitality markets. The Globalive companies include: WIND Mobile, Yak Communications, One Connect, Canopco and Globalive Carrier Services. For more information, visit www.globalive.com.

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Media contact:
Shelley Thomas, Narrative Advocacy Media, (416) 922-2211 x3364, shelley.thomas@narrative.ca